Celebrating 54 Years of All Swim - and a Remarkable Year of National Recognition

As we move into our 54th year at All Swim, I find myself feeling incredibly proud not only of how far we’ve come, but of what the last year has meant for our business, our team, and our customers.

Over the past few months, All Swim has been honoured with two national awards, and together they represent everything we stand for: quality, consistency, customer care, and doing things the right way.

 

Pool & Spa Showroom of the Year, December 2025

In December, we were thrilled to be named Pool & Spa Showroom of the Year at the Pool & Spa Awards. Our showroom has always been at the heart of All Swim - it’s where ideas begin, conversations happen, and customers can truly experience what’s possible.

Winning this award was a proud moment for us because it recognised not just how our showroom looks, but how it works for our customers. From expert advice to hands-on demonstrations and a welcoming, knowledgeable team, the award reflected the experience we strive to deliver every single day.

 

National Recognition At The British Pool & Hot Tub Awards

Building on that success, February brought another unforgettable milestone.

On 3 February 2026, All Swim was honoured at the British Pool & Hot Tub Awards, held during the Industry Gala Evening at SPATEX 2026 at the Coventry Building Society Arena. We were awarded the 2026 Peter Geekie Award for Retail Excellence, one of the most respected accolades in our industry.

Organised by SPATA and BISHTA, these awards celebrate the very best in design, technical excellence, ethical trading, and customer service. Every entry is subjected to a rigorous judging process, so to be recognised at this level is deeply meaningful.

 

 

54 Years Of Passion, People, And Trust

All Swim was founded over five decades ago, and throughout those 54 years, our values have remained the same. We believe in quality without compromise, honest advice, and building long-term relationships with our customers.

These awards are not about one project or one moment they reflect decades of experience, thousands of customer interactions, and a team who genuinely care about what they do.

 

Thank YOU!

None of this would be possible without the trust of our customers or the dedication of our incredible team. Many of our customers come to us through recommendation, and some have been with us for generations - something I never take for granted.

As we look ahead, we remain just as passionate about creating bespoke swimming pools, luxury spas, and complete wellness solutions as we were when All Swim first began.

 

If you’re thinking about creating your dream pool or spa, we’d love to welcome you to our award-winning showroom and talk through what’s possible.

 

 

Thank you for being part of our journey and here’s to the next chapter of All Swim.

Warmest wishes,
Jane Veysey

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A.J & J.L Veysey | Company registration no: 1061642 | VAT no: GB133 4078 90
All Swim Ltd, Units 3-5 Link Trade Park, Penarth Road, Cardiff CF11 8TQ

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